In this project, I developed a new visual concept for Bruno Bar’s social media presence. My goal was to refresh their brand expression, making it more vibrant and playful while maintaining a sophisticated feel.

The project included a comprehensive graphic profile featuring typography, color palettes, art direction for imagery (bildmanér), and highlight icons. I also designed templates for posts, stories, and the grid. Additionally, I created content examples based on selected content pillars and presented a clear strategic direction for future content.

Client: Bar Bruno

Software: Photoshop, InDesign, Illustrator