In this project, I was tasked with developing a visual identity for a mobile food business. The brief originally covered the logo and food truck design, but I chose to expand the project by also creating a menu, a takeaway bag, and a campaign poster to establish a more complete and vibrant brand experience.

The goal was to convey a modern and playful feel inspired by Mexican food culture. By utilizing bold colors, distinct shapes, and cheerful graphic elements, I created an identity that is inviting, colorful, and easily recognizable.

Client: Fiesta Fusion

Software: Photoshop, InDesign, Illustrator