In this project, I was tasked with creating the visual identity and program brochure for Konstens Vecka 2025 (Art Week 2025) in Kungsbacka. The goal was to make the diverse schedule of exhibitions and workshops accessible and inviting to a broad audience.

I developed a cohesive graphic language featuring hand-drawn, textured illustrations and a warm, earthy color palette. The project included:

• A tri-fold brochure with a structured program overview.
• Custom iconography and a typography profile (using Montserrat) to ensure clarity and a modern feel.

By combining a playful illustrative style with a clear information hierarchy, I created a guide that is as much a visual souvenir as it is a functional tool for the festival.

Client: Kungsbacka Kommun

Software: InDesign, Fresco, Illustrator