The objective of this project was to create a visual campaign encouraging young gamers (ages 18–26) to donate blood. I developed a poster, invitation, and advertisement, along with supporting social media assets and a creative "extra" solution—all tied together in a cohesive visual style.

The design was inspired by retro gaming, featuring pixel art, a bold color palette (red, dark blue, and off-white), and typography that resonates with the gaming community. My goal was to create something the target audience could immediately relate to, while effectively communicating the vital importance of blood donation.

Client: Ge Blod

Software: Photoshop, Illustrator, InDesign