For this project, I was brought on to strengthen a brand’s identity through the development of a custom merchandise line. I chose to build the brand from the ground up, allowing me the creative freedom to define both the visual language and the overall brand persona.

My approach throughout the process was to design pieces that resonated with my own personal style. The result is a collection of sleek, minimalist, and elevated products with a focus on simplicity and clean silhouettes.

Client: Sad Bomb Company

Software: Photoshop, Illustrator